These archetypes are based in environmentally oriented business model innovation that curbs negative environmental impact and resource use.
Use fewer resources and less energy, especially from non-renewable sources to generate less waste, reduce pollution and emissions to land, sea & air
Reduce environmental impacts and improve company long-term outlook by using renewable energy sources, e.g. wind or solar. Also avoids resource constraints associated with non-renewable resources and current production systems.
Remove waste by reusing products and materials. Waste streams turned into useful and valuable input to other production streams.