Environment focused Archetypes

These archetypes are based in environmentally oriented business model innovation that curbs negative environmental impact and resource use.


Maximize material productivity and energy efficiency (note similarities to the Circular supply chain archetype)

Use fewer resources and less energy, especially from non-renewable sources to generate less waste, reduce pollution and emissions to land, sea & air

Examples:
  • Dematerialization of products and packaging
  • LEAN manufacturing principle
  • Low-carbon manufacturing
  • Increased functionality of products
  • Moving from non-renewable to renewable energy sources
  • Local energy solutions


Substitute with renewables and natural processes

Reduce environmental impacts and improve company long-term outlook by using renewable energy sources, e.g. wind or solar. Also avoids resource constraints associated with non-renewable resources and current production systems.

Examples:
  • Moving from non-renewable to renewable energy sources
  • Local energy solutions


Close resource loops (note similarities to the Circular supply chain and Recovery & recycling archetypes)

Remove waste by reusing products and materials. Waste streams turned into useful and valuable input to other production streams.

*This material is largely adapted from Bocken, et al. (2014) and Ritala, et al. (2018)